Paris Hilton is stepping up to help those impacted by the devastating Los Angeles wildfires.

On Friday (Jan. 10), the 43-year-old Simple Life alum announced on social media that she is launching an emergency fund through her nonprofit 11:11 Media Impact to support families who have lost their homes in the fires.

“My heart is with everyone impacted by the devastating fires here in LA,” Hilton wrote on Instagram. “While I’ve lost my Malibu home, my thoughts are with the countless families who have lost so much more — their homes, cherished keepsakes, the communities they loved, and their sense of stability.”

The singer and entrepreneur added, “As a mom, I can’t imagine the pain and fear of not having a safe place for your babies.”

She went on to announce that she is personally contributing $100,000 to the fund and will match additional donations up to $100,000. “I’m asking others to join me in doing our part to support these families,” she wrote.

Hilton is working alongside L.A.-based emergency relief organization CORE, founded by Sean Penn and Ann Lee. The funds will provide short-term housing, hotel stays for displaced families, essentials for evacuation centers, and support for local animal shelters.

Hilton’s charitable effort comes shortly after she watched her Malibu home burn down live on TV. On Wednesday (Jan. 8), she posted a heartfelt message on Instagram: “Heartbroken beyond words. Sitting with my family, watching the news, and seeing our home in Malibu burn to the ground on live TV is something no one should ever have to experience. This home was where we built so many precious memories. It’s where Phoenix took his first steps and where we dreamed of building a lifetime of memories with London.”

She continued, “While the loss is overwhelming, I’m holding onto gratitude that my family and pets are safe. My heart and prayers are going out to every family affected by these fires. To all the people who have lost their homes, their memories, and their beloved pets. My heartaches for those still in harm’s way or mourning greater losses. The devastation is unimaginable.”