Recognised for its disruptive campaigns and for producing the first luxury blended Scotch 25 years ago, Chivas Regal has collaborated with a number of artists who embody the pioneering spirit of the brand. This week Chivas Regal has unveiled a collaboration with celebrated Parisian jewellery designer Dolly Cohen who is trading teeth for whisky as she encases Chivas Regal XV bottles in gold cages. Centred on a unique bottle cage made entirely from 14-karat gold and worth £18,000 the sculptural masterpiece is on display in Selfridges along with an extremely limited run of 200 bottles for sale, each in a metal cage. 

“I was thrilled to push the boundaries of my craft for this collaboration with Chivas Regal”, says Dolly Cohen, who is known for her custom Grillz and A-list clients who include A$AP Rocky, Rihanna, Beyonce and Madonna. “ Transitioning from intricate jewellery to a sculptural masterpiece was an exciting and transformative challenge. I had to completely rethink my technique, approaching the project as a sculptor by shaping, refining, and experimenting with designs until I achieved the perfect balance. Working with gold in this way allowed me to bring my organic, meticulous approach to a larger scale, creating something that truly merges my artistry with the bold elegance of Chivas Regal. The result is a piece I am incredibly proud of.”

Fronting the campaign in pink studded gold Grillz is London based artist (and longtime Dolly Cohen fan) Bree Runway: this project has been such a fun, bold and boundary-blurring experience with worlds colliding in the best way. I love being a muse and I’m obsessed with Dolly’s iconic legacy and her fearless designs. 

Commenting on her partnership with Chivas Regal, Bree Runway expands: “what makes this even more special is how much the Chivas Regal ethos speaks to me. As an artist I have never taken the straight route, I stay curious, push the envelope and I’m always stirring up something fresh. It’s exciting to be able to celebrate creatives and brands doing the same.”

The Dolly Cohen x Chivas Regal XV Bottle is available in limited quantities in store at Selfridges and at selfridges.co.uk