This holiday season, Drip, the disruptive natural mineral water brand, turned up the heat with a bold move everyone’s got their eyes on.

Drip parked a digi-van right outside Liquid Death’s office space in London to showcase their latest festive campaign – a hilarious perfume parody featuring TV Chef and Rapper Big Zuu.

The campaign video is a cheeky twist on high-end perfume ads, blending cinematic flair with Big Zuu’s trademark wit and Drip’s irreverent edge. The result? A mini-movie that’s equal parts luxurious and laugh-out-loud funny, proving that Drip knows how to shake things up – even in the traditionally cozy world of holiday marketing.

This guerrilla-style activation was also spotted across several Central London hotspots, including Leicester Square, Royal Albert Hall and Harrods.

It is the latest in a series of bold moves from Drip, solidifying their reputation as a water brand that’s not afraid to push boundaries.

The full parody video is now live across Drip’s social channels @itsdripwater with more to follow from the campaign.

Tune in now…