Kendrick Lamar has shared a teaser of his upcoming Superbowl half-time show.

The Superbowl half-time show is a landmark in American culture, an event with a truly global reach. Often, audiences for the half-time show out-strip the sporting event itself, becoming one of the world’s most-watched performances.

2023 saw Rihanna take control, while Usher’s Superbowl half-time show in 2024 became the most-watched halftime performance of all time and garnered three 2024 Emmy nominations.

Superbowl LBLIX heads to New Orleans in just a few weeks, with Kendrick Lamar tasked with overseeing the half-time show.

Creative Direction for Lamar’s performance will be provided by pgLang, and a new teaser has just gone live – featuring fellow TDE alum SZA.

Confirmed as a special guest, the clip sets the stage for Kendrick’s high-profile performance.