Bringing a sprinkle of magic to the festive season, Juicy Couture has teamed up with Cindy Kimberly for its latest campaign, ‘Once Upon A Time.’

A recurring motif throughout the Los Angeles label’s history, the slogan takes after a past iteration of the ‘Daydreamer’ bag. This time round, Kimberly, best known as @wolfiecindy, re-writes her own fairytale, shot between plush, regal satins by Dan Beleiu. Paving the way for what we now define as ‘the influencer’, the model, designer and creative director continues to expand her following and point them towards lifestyle and fashion trends, both old and new.

In turn, Kimberly is captured in Juicy’s signature velour baby-blue tracksuit, elevating her look with a pair of strappy sandals. Elsewhere, she debuts the latest drop of pyjama sets and underwear, opting for bows and fluffy ear-muffs as princess-coded accessories.

Transitioning between cosywear and party slay-fits, ‘Once Upon A Time’ returns to Juicy Couture’s winning formula, building on its legacy as a contemporary icon brand.

Purchase the latest collection via www.juicycouture.co.uk