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To celebrate its 30th season, Major League Soccer unveils a new “Game On” campaign featuring Grammy nominated artist, Doechii. The 30-second ad spot features the Tampa rapper bringing match day energy and momentum of being on a MLD pitch. From 30,000 fans cheering on their favorite team, to watching superstars like Lionel Messi torch defenses, there’s nothing like the intensity of soccer season. For fans who don’t want to miss any of the action, T-Mobile is getting in on the 30th season celebration by offering customers a free season-long subscription to MLS Season Pass.

“At MLS, the fan’s emotion is at the heart of everything. The excitement is palpable, the momentum unstoppable, and the quality undeniable – this is MLS’ energy. It is a celebration of soccer, culture, and community that propels the league into the future,” said Radhika Duggal, Senior VP & Chief Marketing Officer, MLS in a statement. “The new ‘Game On’ campaign reflects our brand: our energy, entertainment, momentum, and welcoming spirit. Working with Doechii on this campaign is a perfect match, making this collaboration a true celebration of our shared energy.”

Doechii, who’s nominated for three Grammy Awards including Best New Artist and Best Rap Album, is known for her unique sound, boundary-pushing creativity, and relentless energy when performing. These characteristics are very similar to what you’ll experience during an MLS match. Her authentic connection to soccer resonates, showcasing how music, culture, and sports seamlessly intertwine to create a dynamic cultural force.

Watch the “Game On” campaign featuring Doechii below.